They were always this cool. Some of us just needed color to see it. Artist-curated tees, tanks, hoodies, hats, mugs & totes — new breeds drop with every heat.
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The Swell Dogs
Browse the Originals9 founding breeds. One heat. Sandy. Scrappy. Born in HB. Every breed gets its own board — designed around the history behind the dog. Artist-curated on every piece — tees, tanks, hoodies, hats, mugs & totes. Heat Two is in development now.
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The Shore Gods
Meet the GodsRegal. Radiant. A little cocky. The higher selves of every dog in this heat — same breeds, different universe. Full color. Coming to Shore.
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The Swell Dogs MINI TOTE is here!
Click here to orderPerfect size for a day out with your furry friend - or just a day out! Plenty of room for your phone, keys, water bottle, dog dish, whatever else you need for your perfect day.
Every Order Gives Back
We made our first donations to a local rescue after our very first sales. We're new. The donation was small. But the commitment isn't. A portion of every order goes to saving shelter dogs — and that's not changing as we grow.
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Swell Dogs Hoodies
Your breed. Your board. Your hoodie. The Panorama Pullover brings The Swell...
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Swell Dog T-shirts
Swell Dog Tees: The Official Local Uniform Welcome to The Swell Dogs shirt...
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Swell Dog Gear
For the Humans Behind the Hounds Welcome to the Swell Dog stash—the...
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Swell Dog Mugs
Start every morning with a little stoke.
Find your breed. Wear your legend.
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BOSTON TERRIER - Boston Skyline Surfboard
Meet the Legend: The Boston Terrier The Boston Terrier owns every wave...
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CHIHUAHUA - Dia de los Muertos Surfboard
Meet the Legend: The Chihuahua They are pint-sized, pedigreed, and completely unbothered...
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CORGI - Tiki Surfboard
Meet the Legend: The Corgi Bringing a little Aloha spirit to the...
Click the button to see all breeds in the Heat One lineup. (more breeds coming soon!)
Heat One
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The Swell Dogs Heat One Matte Art Poster
Proudly display the entire Heat One crew on your wall!
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Waiting for a Swell Heat One Matte Art Poster
Patience is a virtue when you're a dog in - a - heat!