They were always this cool. Some of us just needed color to see it. Artist-curated tees, tanks, hoodies, hats, mugs & totes — new breeds drop with every heat.

  • The Swell Dogs

    9 founding breeds. One heat. Sandy. Scrappy. Born in HB. Every breed gets its own board — designed around the history behind the dog. Artist-curated on every piece — tees, tanks, hoodies, hats, mugs & totes. Heat Two is in development now.

    Browse the Originals 

  • The Shore Gods

    Regal. Radiant. A little cocky. The higher selves of every dog in this heat — same breeds, different universe. Full color. Coming to Shore.

    Meet the Gods 

  • The Swell Dogs MINI TOTE is here!

    Perfect size for a day out with your furry friend - or just a day out! Plenty of room for your phone, keys, water bottle, dog dish, whatever else you need for your perfect day.

    Click here to order 

Every Order Gives Back

We made our first donations to a local rescue after our very first sales. We're new. The donation was small. But the commitment isn't. A portion of every order goes to saving shelter dogs — and that's not changing as we grow.

Find your breed. Wear your legend.

FIND YOUR BREED

Click the button to see all breeds in the Heat One lineup. (more breeds coming soon!)

Heat One